Three new product lines, 20% more company revenue
I launched three product lines into competitive international markets. In their first year they took 30% of their category and added 20% to the company's total revenue.
For business owners, in a familiar market or a new one
Your new idea,
from a demand check
to the market.
A landing page and an ad campaign to see if real buyers want it.
Then the product structure and scope for the build, documentation for the MVP, a working prototype and the release to market, done hands-on.
Former Chief Product Officer · ten years running businesses with a full P&L
- Practice
- Demand check to launch
- Clients
- Business owners
- Building since
- 2010
- Languages
- English and Russian
- Reply
- Two working days
What you get at each step
Three steps, each ending with something you can open, click through or see running. The first two are one package.
-
Demand check
I make a landing page for the idea and run ads to it. What the campaign brings back sets the scope: which screens go into the first version and which wait.
A live landing page, the campaign results and the MVP documentation for the build
-
Working prototype
I make the product in code and put it at a live address, so you and your first users click through it before anyone pays for the full version.
A working prototype at a live address, plus the repository
-
Release to market
Landing page, ad creatives, four weeks of campaigns, launch posts and emails, and the funnel. I make them myself and then look at what came back.
A live landing page, campaigns that ran, and a report on what they brought
Usually one team checks the demand, another makes the product and a third runs the launch, and something gets lost every time the work changes hands. Here it stays with one person, so you explain your idea once. Well, maybe twice.
How I work: with AI agents, on a system I set up and run all my work on. Everything your customers will see, I check myself.
What the work brought
I don't name projects on this page. Ask about the details on the call.
A B2B arm grown from zero to 23 corporate clients
I founded a coffee chain with its own dessert production. Next to the cafés I set up supply for companies and grew it from zero to 23 corporate clients.
A new B2B module, used by 60% of active users in 3 months
As Chief Product Officer I owned it end to end. Three months after release 60% of the active user base used it, and enterprise contracts grew 25% in value.
An event camera idea, checked against six rivals first
The pitch promised guests wouldn't need an app. Two rivals already did that for free, so the two cheapest prices were dropped before the build. The prototype was at a public address within two days.
Three new businesses for a holding, from idea to opening day
A coffee chain, esports clubs and a fitness center. For each I checked the concept, chose the site, took it to opening and set up the reporting the owners ran it on.
A club franchise model, up to the first licenses sold
I co-created the business and franchise model of an esports club chain, wrote the first requirements for its software, sold the first franchise licenses and opened the flagship club.
Two packages and a launch
Each has a fixed price and a written list of what I'll ship. From the demand check to the release: 17,500 USD plus your ad budget.
Two parts, sold together
Demand check and a working prototype
Steps one and two from above: 4,500 USD for the demand check and the MVP documentation for the build, 5,000 USD for the prototype. Your ad budget goes to the platforms.
- A live landing page and the campaign results
- Screens, scenarios and the backlog for the build
- Prototype in code at a live address
- The repository
9,500 USD fixed
From 3 months
Product and launch work, by the month
Each month starts with a written list of what I'll ship and ends with a check against it. The first three months are fixed, then it's month to month with 30 days' notice.
- New screens and changes to the prototype
- Landing pages and ad campaigns
- Partner materials, the funnel, analytics events
- Price tests on the landing page and in campaigns
8,000 USD a month
Launch, after the prototype
One month with a launch list: landing page, ad creatives, four weeks of campaigns, launch posts and emails, the funnel and a report. No three-month minimum here. The ad budget goes from you straight to the platforms.
One month, 8,000 USD
Who you'd work with
Since 2010 I've been building things that didn't exist yet. I founded a coffee chain with its own dessert production, co-created the franchise model for an esports club chain, launched three product lines, then ran a product portfolio as Chief Product Officer. Since September 2025 I've been building and launching for clients myself. I've carried a P&L, so I ask about money early.
- Chief Product Officer
- 22 months
- New products as CPO
- 10+
- Funded by the board
- 5+
- Teams run
- 50+ people
- Running businesses
- 10 years
Which package fits?
Thirty minutes. You tell me about the project, I tell you which package fits, or that neither does.
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